Engaging Board Members for Fundraising Success - Part 1
I hear this all of the time: “Our board doesn’t help with fundraising.” For most nonprofits, board members are critical to fundraising, so what do you do when your board is underperforming in this area? Engaging board members in the fundraising process not only expands the organization's network but also brings a unique level of influence and expertise. So, let’s chat about how to engage board members in your fundraising.
Step 1: Establish a Culture of Philanthropy:
First, it's essential to foster a culture of philanthropy within the organization. Help board members understand that fundraising is not merely an obligation, but an opportunity to make a meaningful impact on the organization's mission. By emphasizing the importance of their involvement, you create a shared sense of responsibility and purpose.
Step 2: Educate Board Members on the Fundraising Process:
Most of your board will not have experience with fundraising. Provide them with comprehensive training and resources to help them understand the basics of fundraising, donor stewardship, and effective solicitation techniques. Equip them with the knowledge and skills necessary to represent the organization confidently and persuasively when engaging potential donors. Remember, we can always conduct a training with your board!
Step 3: Align Board Member Skills with Fundraising Roles:
Recognize the unique skills and expertise of each board member and match them with appropriate fundraising roles. Some board members may excel in networking and relationship-building, while others may have experience in grant writing or corporate partnerships. By leveraging their individual strengths, you can assign specific fundraising responsibilities that align with their abilities and interests.
Step 4: Set Clear Fundraising Expectations:
This is a big one and one I see nonprofits miss the mark. It is your job to clearly communicate the organization's financial goals and the role they are expected to play in achieving those goals. Establish measurable benchmarks and timelines to track progress. When expectations are well-defined, board members are more likely to take ownership of their responsibilities.
Step 5: Provide Tools and Resources:
Support board members with the necessary tools and resources to effectively carry out their fundraising activities. This can include providing them with donor profiles, case statements, fundraising materials, and access to relevant databases or networks. By equipping board members with the right resources, you facilitate their engagement and increase their confidence in fundraising efforts.
In our next blog, we will share three more steps in engaging your board. If you found this content helpful, please share it with your network!